Portrait von der Geschäftsführerin Bettina Ruepp mit einer blauen Anzugsjacke und einer blauen Jeanse

The face behind beties

I'm Bettina, and with me you'll get home textiles that truly suit you - and don't follow any standard.

Let me explain why I see it this way: right from the start of the company, founded in 1996, I noticed that a wide variety of sizes for a single item was rare. I've never understood why!

Home is an expression of individual personality, and everyone has their own needs and preferences. When I discover a design, fabric, or color that I love, I want to incorporate that inspiration into various items in my rooms. At beties, I strive to offer this diversity of styles and options so that everyone can design their home exactly as they envision it.

Bettina Ruepp - Managing Director

beties Heimtextil GmbH - That's us

Ein modernes Industriegebäude mit grauen Metallverkleidungen, blauen Akzenten am Eingang, Glastüren, zwei großen Fenstern und Pflanzkübeln mit kleinen Bäumen vor einem teilweise bewölkten Himmel.

The company

We combine tradition and innovation to
to create high-quality home and bedroom textiles.
As a German company, we place great importance on our environment and animal welfare.

Ein moderner Büroarbeitsplatz mit einem gebogenen Schreibtisch, zwei Monitoren, einem Bürostuhl, Grünpflanzen und einem Fenster. Kissen liegen auf dem Schreibtisch.

From the heart of Upper Swabia

beties offers beautiful, unique home textiles, designed and created with love by our in-house team in picturesque Upper Swabia.

We place great importance on our environment and animal welfare – for example, we exclusively use feathers from non-live-plucked birds and deliver almost all items unpackaged to reduce waste. Some of our producers are BSCI-certified, and we promote the Fairtrade concept, fair working conditions, and environmentally friendly production methods. Furthermore, our textiles are certified according to the Oeko-Tex Standard 100, so you can rely on their quality and traceability.

Dekorative Kissen mit Vogel- und Blättermuster in Naturtönen auf einem Sofa.

Discover our diverse range of designs in many different sizes and colors.

Zwei dekorative Kissen mit grünem Olivenzweig-Muster liegen auf einem schwarzen Metallstuhl im Freien an einem Swimmingpool, mit Sonnenlicht und einer Topfpalme im Hintergrund.

Discover our diverse range of designs in many different sizes and colors.

Ein senfgelbes quadratisches Kissen und ein passendes Nackenkissen liegen auf einem braunen Ledersessel. Eine schwarze gerippte Vase steht im Vordergrund, und warmes Licht erhellt sanft den Hintergrund.

Discover our diverse range of designs in many different sizes and colors.

Does that sound like you?

beties offers beautiful, unique home textiles, designed and created with love by our in-house team in picturesque Upper Swabia.

In our shop you will find many special products, such as neck roll covers with elegant flat sides and invisible zippers instead of the classic ones.
Candy closures. In addition, instead of flashy felt sauna hats, we offer the subtle and natural sauna beanie – an exclusive product available only at beties. Discover our wide selection of sizes, including extra-long table runners, the popular XL rolls, and much more. Why not embark on your own home exploration and get inspired?